Accademia Virtus, brand, funnel, and SEO for an online academy.
A complete digital presence built in one connected arc: brand system, landing pages, a diagnostic funnel that qualifies students, marketing automation, and technical SEO.
The challenge
Strong teaching, scattered presence.
Accademia Virtus had what most online academies want: real teaching quality and students who improve. What it lacked was a digital presence that matched. The brand felt improvised, prospective students arrived through word of mouth rather than search, and there was no structured way to turn interest into enrollment.
The academy needed more than a website. It needed a connected system: a brand worth trusting, pages that explain clearly, a funnel that qualifies serious students, and the technical foundations to be found on Google.
What Rinato built
One connected system, four layers.
Brand system
A coherent visual identity and tone of voice for the academy: consistent across the site, landing pages, emails, and social content, so every touchpoint reinforces the same level of seriousness.
Landing pages & diagnostic funnel
Purpose-built landing pages connected to a diagnostic funnel that assesses each prospective student’s starting level and goals, qualifying leads before they ever reach a call.
Marketing automation
Automated follow-up sequences that nurture leads from first contact to enrollment, so no serious inquiry goes cold because someone was too busy to reply.
Technical SEO
Clean structure, fast pages, and search foundations built in from the start, so the academy is discovered by students actively looking for what it teaches.
Business value
From word of mouth to a repeatable pipeline.
The academy now has a presence that matches its teaching, and a system that works while the team teaches. Leads arrive qualified, follow-up happens automatically, and search visibility compounds month over month instead of depending on referrals alone.
— Next case —
Fixora 360, naming to MVP.
Read the story →Start with a conversation.
Tell us what you are building, what feels unclear, and where the business needs to go next. We will listen first, then show you the clearest path forward.